London landmark property premiums as high as 524%

James Carter
Authored by James Carter
Posted: Thursday, May 27, 2021 - 14:31

Research by London lettings and estate agent, Benham and Reeves, has revealed just how much it costs to purchase a property within reach of the capital’s most famous landmarks.

Benham and Reeves analysed house price data across postcodes home to 15 of London’s best known locations including the Cutty Sark, Tower Bridge, Trafalgar Square and the Shard to name but a few.

The research shows that on average, property prices surrounding these 15 famous locations comes in at a cool £1.3m, 159% higher than the current London average of £500,310.

However, the jewel in the capital’s crown is the Royal Albert Hall. Property prices surrounding the Royal Albert Hall are an eye-watering £3.1m on average, 524% higher than the London average, making it by far the most expensive London landmark from a property standpoint.

Hot on the heels of the Royal Albert Hall is Piccadilly Circus, where London homebuyers would need to fork out an average of £2m to live within reach of its famous lights. Westminster Abbey also ranks high with an average price of £1.9m, along with Trafalgar Square where prices are a slightly more affordable £1.5m.

A property purchase close to the Shard (£1.4m), the Globe Theatre (£1.4m), Big Ben (£1.3m), Buckingham Palace (£1.3m) and the Tower of London (£1.1m) will also require a budget in excess of £1m.

The Cutty Sark presents the most affordable foot on the London landmark property ladder, with an average property price of £581,872, with the neighbouring Royal Observatory also providing a relatively affordable option at £625,030. That said, both will still set you back between 16% and 25% more than the London average.

The British Museum (£749k), St Paul’s Cathedral (£793), Tower Bridge (£838) and the London Eye (£961k) are the only other London landmarks where the average price of property sits below the £1m mark.

Director of Benham and Reeves, Marc von Grundherr, commented:

“Given that the majority of London’s most famous landmarks are situated in some of the capital’s more prestigious neighbourhoods, it comes as no surprise that property prices command a notable premium.

A property purchase in the top tiers of the London market is very much about status and what better way to boost this status by purchasing a home with the likes of the Royal Albert Hall or Big Ben on your doorstep.

These famous landmarks can almost act as an additional draw in the same way that a good transport link or school might and homes surrounding them are particularly popular amongst foreign buyers keen to secure a true slice of the London lifestyle.”

Landmark outcode property prices sourced via PropertyData Average London house price sourced from the Land Registry

London Landmark

Landmark Outcode

Average Outcode House Price (May 2021)

vs London Average

Royal Albert Hall

SW7 2

£3,120,000

524%

Piccadilly Circus

W1

£1,995,365

299%

Westminster Abbey

SW1P 3

£1,876,522

275%

Trafalgar Square

WC2

£1,459,678

192%

The Shard

SE1 9

£1,410,526

182%

Shakespeare's Globe

SE1 9

£1,410,526

182%

Big Ben / House of Parliament

SW1

£1,262,140

152%

Buckingham Palace

SW1

£1,262,140

152%

Tower of London

EC3

£1,119,988

124%

London Eye

SE1 7

£961,137

92%

Tower Bridge

SE1 2

£837,739

67%

St Paul's Cathedral

EC4

£793,030

59%

British Museum

WC1

£748,927

50%

Royal Observatory

SE10 8

£625,030

25%

Cutty Sark

SE10 9

£581,872

16%

Landmark Average

£1,297,641

159%

London Average

£500,310

N/A

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